DwellStudio‘s founder and creative director, Christiane Lemieux, has mastered the subtle art of undone glamour, both at work and at home. Her thriving brand (husband, Josh, is her business partner)—best known for whimsical textiles and modern décor—just introduced a much-obsessed over line of furniture and a brand new book. With its loyal following, DwellStudio has become a one-stop shop for style-minded moms—bedding, clothing, toys, even artwork. In her sprawling SoHo loft, Lemieux takes a laid-back approach to parenting: Dance parties on the antique dining table? Sure. Swinging from the disco-ball-adorned pipe in the middle of the living room? Encouraged. Raising two wildly imaginative (and polite!) kids, while balancing an expanding empire, a happy marriage, and the daily school run is all in a day’s work.

Isabelle, five and half, and William, four, November 2011