Loved by street-style photographers around the world for her eye-catching, experimental style (not to mention her killer smile), Yasmin Sewell has built a career on tapping into what’s cool, way before everyone else catches on. Her foray into fashion began more than a decade ago when the Lebanese beauty moved from Australia to London and, at the age of twenty-two, opened up her own store. After a stint as a buyer, Sewell branched out on her own and now runs an in-demand fashion consultancy (she’s also creative director of Être Cécile and Paper Mache Tiger). As a mom, her inspiring style has changed only slightly, while her perspective has undergone a drastic shift. Now, she says, “Every day of my life is rewarding, even the tough days.”
At home with …Yasmin Sewell & Knox Rocket
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At Home with...Yasmin Sewell & Knox Rocket
“I’m completely in awe of Knox and every day he develops as a person. He makes me laugh real proper laughs, and feel proper happiness. The love it out of this world.”
“The best piece of advice I’ve been given is that every moment is fleeting—a tough phase, a good one, it will always change, you just can’t hold onto any moment for long so try to cherish everything.”
On Yasmin: vintage top, Peter Pilotto skirt
On Knox: Caramel Baby & Child sweatpants
Style...
Work: manstyle jeans, shirts and blazers.
Weekend: loose dresses and flats, with oversized jumpers.
Date night: I wear a lot of young British designers who tend to create quite strong statement items like Peter Pilotto and Mary Kratanzou—this is a time to dress up.
On Yasmin: Peter Pilotto top, Acne jeans
On Knox: American Apparel sweater
“I wish I was better at letting go if things don’t go according to plan (he doesn’t eat what I want him to or sleep when I want). I wish I could try to ‘control’ less.”
“We dance a lot, usually after breakfast and sometimes after dinner. I also love every night I put him to bed, we have a proper cuddle and it still feels like he’s three months old.”
On Yasmin: Être Cécile T-shirt
“My best style advice when you’re expecting is to show off your best bits—if they still exist. So if its arms or neck, ankles—keep them out!”
On Yasmin: vintage top, Peter Pilotto skirt
On Knox: Caramel Baby & Child sweatpants
“The most surprising thing about motherhood is that you can never enjoy your alone time again. Even if I’m without him somewhere desperate to relax, in the end I just want him with me. No more me time and no matter what you don’t even want to change it.”
Favorite kids brands...
Ruff and Huddle is a great brand out of London and I love the kids department at Fenwick and Liberty’s.
Beauty...
“I splurge on beauty and health stuff—I always invest in a good massage or healing treatment. Infiore beauty products are incredible—I use the Solution Botanique every night for my skin, which has been a life saver. A good hairdresser who knows how to cut your hair is also key so there is no need for daily styling! I just try to make sure I intake good foods and vitamins as everything else can go out the window when all your focus is on the kids.”
On Yasmin: Peter Pilotto top
On Knox: American Apparel sweater
“The first fashion item I splurged on was a Jean Paul Gaultier mesh tattoo top—it was the 90s. Now, I would describe my style as easy, understated and clean. When I was pregnant, I lived in my husband Kyle’s oversized shirts and Topshop maternity jeans. For work, I wore dresses from Roksanda Illincic.”
On Yasmin: Peter Pilotto top, Acne jeans
On Knox: American Apparel sweater
“The hardest thing about being a mom is that now there is someone you care about so deeply and there is the fear that something could hurt them. It makes the bad things in life a lot scarier.”
“I thought I’d have a very strong intuition about what he needed from day one as I’m a very intuitive person, but really I questioned everything and felt quite unsure for a long time. It took a while for me to get to ‘Mother knows best.'”
On Yasmin: Être Cécile T-shirt
“Since becoming a mom, I’ve learned that I am more controlling than I thought.”
On Yasmin: Peter Pilotto top, Acne jeans
On Knox: American Apparel sweater
“If I didn’t have a wonderful nanny who I completely trusted and who also loved Knox, then it just wouldn’t work. I’m deeply grateful for her.”
On Yasmin: Être Cécile T-shirt
“I would say I feel that every day of my life is now rewarding, even the tough days.”
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